BMB wins Beefeater’s ‘Spirit of London’ global task

BMB has won the global creative account for Pernod Ricard’s Beefeater London dry gin. BMB will focus on Beefeater’s Spirit of London platform. The account also includes variants Beefeater 24 and Beefeater Pink.

BMB’s first campaign will launch in Europe, South Africa and Latin America and then roll out worldwide. Media will include digital, social, Out-of-Home and TV formats.

Beefeater interim global brand director Laura Stephen says: “Beefeater is an exceptional quality, globally recognised London dry gin that is still made in the heart of London. We are proud of our city heritage and, through the Spirit of London campaign with BMB we want to encourage consumers around the globe to refresh their love for life in the city.”

BMB CEO Jason Cobbold says: “Beefeater is a brand with a unique story in the gin category and a special place in London life. We’re thrilled to be working with the team at Pernod Ricard to shine a spotlight on this for a global audience. And we hope to do that with a bit of London charm and style.”

Beefeater has been distilled in Kennington, London since the 1800s.

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