Westpac shows heart in new DDB campaign

Banks are always telling us they’re here to help us on our “journey” although one might choose other travelling companions if we had the choice.

Aussie bank Westpac has entered the lists via DDB Sydney with this tale of Ali and his family, fleeing a war zone to make a new life (and business) in Australia.

Quite contentious as not everybody in Australia (or, indeed, other countries welcomes refugees.)

DDB Sydney creative partner Matt Chandler says: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali: people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”

Assured direction from Steve Ayson of 3&7.

The twist at the end is quite moving.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.