Omnicom Media Group’s Drum has won the global content brief for Jura single malt whisky; another case, perhaps, of the lines blurring between some media agencies and creative agencies.
Drum, originally an offshoot of PHD, has always been at the creative end of the Omnicom media spectrum.
Drum is tasked with producing content for Jura’s ‘A Long Way from Ordinary’ on social channels.
Claire Clark, global communications lead at Jura owner Whyte & Mackay says: “We went to pitch looking for an agency that could challenge our thinking and help us build a bold vision for the role of social in delivering our strategic goals. We were very impressed with DRUM’s thinking. Their insight led approach was sound, their creativity – intuitive and distinct, and their attitude purposeful.
“We are pleased to be partnering with them as we continue to drive the vision for the brand forward and share more Jura with more fans across the world”
Drum MD Luke Southern says: “We are delighted to have been appointed by Jura whisky to be their global content agency of record. It’s an exciting year for Jura with great momentum behind the brand and an ambitious International growth plan and we are thrilled to be part of the team to help drive penetration and recruit new drinkers to the brand. We are looking forward to partnering with them to create disruptive and innovative social content”