Leonard’s Uncommon breaks cover in style for Ecover

This is more like it, so far Nils Leonard’s Uncommon has been as notable for the noise it makes than the ads (although the ones that have surfaced have been perfectly respectable) but this new effort for Ecover will get people talking.

With the questionable assumption that a baby smells better than anything else, it navigates more banana skins than you can shake a stick at. With wit and charm.

L'eau de Bébé | Ecover from Uncommon London on Vimeo.

Owes a little to Old Spice, but there you are.

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.