Droga5 takes a new media tack for Amazon Prime campaign

We may not love Amazon, although most of us use it, but it’s certainly been a boon for the creative agency business.

Here’s Droga5 London again with its ‘great stories stay with you’ campaign for Amazon Prime, the star in its repertoire. This time a combo of outdoor (for the first time) and YouTube six-second bumpers.

This one’s for the terrific Vikings, a show best watched from behind the sofa as someone usually meets a grisly end.

One quibble, you need to have watched the show already to get it. Maybe the aim is to intrigue us all.

MAA creative scale: 7.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.