Master of re-invention Graham Fink goes digital in Seattle

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Graham Fink, one of the ad world’s most talented and awarded creatives, is joining Seattle-based digital strategy and design studio This Place as CCO.

This Place was co-founded by current chief design officer Ben Aldred and numbers T-Mobile USA, Ahold Delhaize and Woolworths Australia among its clients. The agency recently expanded into Hong Kong, adding another office to its locations in London, Seattle, and Tokyo.

Fink (above) has played a pivotal role at a number of high-profile advertising agencies, including CDP, GGT, and M&C Saatchi. Most recently he was Ogilvy & Mather CCO for China for six years. During his long career Fink has played a vital part in the creation of some of the industry’s most iconic campaigns including the classic ‘Face’ commercial for British Airways and the ‘Coke Hands’ poster (the most awarded ad in Coca-Cola’s history.)

Prior to joining This Place, Fink focused on combining art with emergent technology to create ‘Eye-drawings’: a technique that merges experimental eye-tracking with traditional portraiture.

Fink says: “Over the years, I’ve explored everything from advertising and filmmaking to graphic design and photography. I’ve mixed media, disciplines, technologies and ways of thinking.

“I firmly believe that it’s this curiosity and unwillingness to settle for being in the bubble of the industry that drives creativity and progress. That same curiosity to venture into the unknown and learn permeates This Place.

“They’ve always delivered outstanding work, but what really sets them apart is this drive to explore. I’m excited to learn from the bright minds here and see what we can create together.”

This Place CEO Dusan Hamlin says Fink is “one of the most prominent creatives of ­his generation and we couldn’t be more thrilled to have him join the team in what will be a fantastic opportunity for us to learn from one another and enrich our agency’s offering and skill set as a result.”

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.