London media independent Yonder Media has been appointed as UK media agency for coconut water brand, VitaCoco, without a pitch. Vita Coco, which was founded in New York in 2004, is the world’s leading coconut water brand, and is sold in 30 countries.
Yonder will be working with Vita Coco on the media strategy and buying for the brand, including new product launches, as the brand looks to widen its range.
Yonder MD Ed Cox says: “It’s an amazing time to be working with Vita Coco – the obvious challenges traditional soft drinks are facing have opened up phenomenal potential for naturally healthy drinks, and as market leader, the brand has an incredible opportunity to pave the way for the category. We’re so excited to be working with the Vita Coco team and collaborating on a very fresh media approach.”
Yonder Media is a full-service media planning and buying agency, part of independent creative group The Beyond Collective. MD Cox is a former MD of Havas-owned agency Forward.