Skoda turns to Doug the giant dog

VW-owned Skoda has been shuffling its ad agencies recently – as have all the car companies, wonder what they’re worried about – but Rosapark in Paris still seems to be on the case and here it is with Doug the (giant) dog.

There’s a product benefit – eventually.

Is it trying too hard for a viral hit?

Diverting all the same.

MAA creative scale: 6.

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