Leading international hotel group Accor has appointed Ogilvy Paris as its global agency of record. Ogilvy’s main task will be the launch and management of a new Accor loyalty programme called ALL (Accor Live Limitless).
Accor includes almost 4,800 hotels, resorts and residences across 100 countries, spanning luxury to economy.
Ogilvy Paris CCO Matthieu Elkaim says: “We are excited to partner with Accor on the launch of Accor Live Limitless and in getting people to experience this transformative loyalty program at launch and beyond. To make sure that we help them set the bar in this dynamic and exciting category we’re looking to the most exciting and engaging work that our audiences see everyday as both our inspiration and our challenge.”