Independent arts specialist AKA has retained the Government’s Department of Culture Media and Sport (DCMS) media planning and buying account following a competitive pitch. The account is estimated to be worth £20m over the four years.
DCMS properties include Tate Modern (below, which now gets more visitors than the British Museum), the V&A, Science Museum and National Gallery. AKA also handles English Heritage.
AKA agency director Amanda Lewis says: “We’re thrilled to have retained this prestigious account for another four years and can’t wait to carry on with the great work we’ve been doing. We enjoy the collaborative working relationships we have with the organisations marketing teams, working together to promote these fantastic iconic and world class institutions.
“At a time of great political change, we need art, heritage and culture more than ever to enrich our lives. This retention highlights the effectiveness of our approach and how, through our passion and expertise, we deliver real value and impressive results.”