29-year old The&Partnership London creative Chris Godfrey somewhat unexpectedly finds himself the most famous creative in the world.
Godfrey and two chums created Eugene the Egg on Instagram which has more than 52 million likes displacing the mighty Kylie Jenner from top spot (she only has a pathetic 19 million.)
Eugene has now been adopted by Mental Health America in this nifty film (it’s not clear whether that was the plan in the first place.)
Some are saying that Eugene the brand is already worth $10m. Godfrey told the New York Times that wasn’t the idea but it’s a nice side-effect all the same.
Godfrey (below) seems to like a low profile.
Might be the end of that Chris..