Matt Eastwood (below), the global CCO that JWT dispensed with in its last nightmare year of independent existence, has surfaced as global CCO of McCann Health, a growing part of the Interpublic empire.
McCann Worldgroup global creative chairman Rob Reilly says: “Matt is an immense talent, but an even better human. He is exactly the kind of global creative leader we need at this moment to continue McCann Health’s growth and commitment to do meaningful work for our brand partners.”
Eastwood says: “I’ve been impressed for some time with the creative renaissance that Rob Reilly and his teams have brought to all of McCann Worldgroup. And like many in the business, I’ve been especially aware of some of the outstanding and meaningful creative work that McCann Health in particular has been doing around the world befitting their reputation as one of the world’s most awarded global healthcare communications companies. I am so pleased to be joining this winning team.”
McCann Health has 60 offices across 20 countries. Last year it launched launched a Global Scientific Council with 20 or so of McCann Health’s top boffins. Its other activities include strategic consultancy, healthcare professional marketing, medical communications, consumer health and wellness, global health and patient engagement.
Eastwood began his career at M&C Saatchi in Melbourne and London and has also been CCO at Y&R New York and DDB New York.