Virgin Media is bringing in the new year with a new ‘Super Bolt’ campaign from BBH, plugging its supposedly faster connection speeds with the eponymous athlete. The campaign breaks on January 1.
This is a bit more like it than some previous efforts although you suspect that more could be made of Usain Bolt who remains a popular figure despite casting around for something to do after injury ended his sprinting career.
Maybe he’s a one-take man.
MAA creative scale: 6.