Virgin Media speeds into the new year with more Bolt

Virgin Media is bringing in the new year with a new ‘Super Bolt’ campaign from BBH, plugging its supposedly faster connection speeds with the eponymous athlete. The campaign breaks on January 1.

This is a bit more like it than some previous efforts although you suspect that more could be made of Usain Bolt who remains a popular figure despite casting around for something to do after injury ended his sprinting career.

Maybe he’s a one-take man.

MAA creative scale: 6.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.