Is Audi’s slimmed down Santa from M/H VCCP the best Christmas ad of the year?

We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5.

It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of the year.

No secrets: good idea, writing, acting and direction – and throw a lot of money at it.

MAA creative scale: 9.25.