Rethink bets against ad holding companies to boost indies

Here’s another shot across the big agency boys’ bows from Canada’s Strategy awards, this time it’s Digital Agency of the Year Rethink mimicking The Big Short by betting against the shares of the big ad holding companies. Buying them in the hope they’ll go up is like investing in video stores, according to one financial adviser.

Target skewered.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.