Havas US and London finds winning Christmas stories for Barnes & Noble and Heathrow

Bookseller Barnes & Noble has a new ad agency, Havas North America, and the retailer is going into battle against Amazon again, showing how its staff can find you the right book.

A blindingly obvious offer from a proper bookseller but no worse for that.

Meanwhile, back in the UK by way of Florida, The ex-pat Bair couple are pining for the UK and an escape from Florida heat to their warm English family – via Heathrow. Subjecting oneself to Heathrow at any time is a hard sell but this corny confection from Havas London, the third featuring the Bairs, somehow pulls it off.

Two good efforts from Havas here and there.

MAA creative scale (both): 7.

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barnes & noble christmas ads featured havas heathrow

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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