Give us our ball back says GambleAware to greedy bookies

Charity GambleAware is doing its noble best to turn back the poisonous tide of betting on football although it has its hands full faced with a supine UK government, greedy broadcasters, ex-players and clubs for sale and the bookies – with their eager handmaidens numerous ad agencies.

Agency And Rising is on the GambleAware team here, with a nice film suggesting that it’s about time we had our ball back.

Seems to be an ad from a distant planet with football on the streets but makes its point.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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