Droga5 London wins controversial Canada Goose

High end winter clothing company Canada Goose has appointed Droga5 London to handle its global account.

D5 CSO Dylan Williams says: “Canada Goose is a growing global brand that is focusing its efforts on honouring the arctic north. We are proud to be working with them on this exciting initiative that will bring the north to the world through storytelling and showcasing the entrepreneurial spirit and craftsmanship of the Inuit people. As such this isn’t just an exciting brief it is an important one.”

A controversial one too as Canada Goose’s new flagship store in London’s Regent Street came under siege recently from animal rights activists Peta objecting to, among other things, its use of coyote fur hoods.

A challenge then for D5’s undoubted story-telling abilities.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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