Workday’s Ryder Cup campaign lands in the hole

B2B TV advertising remains mostly cringe-making (although it’s improved), especially when execs are portrayed.

Businessmen are famous for their obsession with golf – although some women are too of course, a former colleague of mine became a superstar woman amateur golfer, which I’m still trying to get my head around. The Ryder Cup between the US and Europe starts tomorrow.

So it’s enterprising of business cloud application company Workday and agency 215 McCann to produce a golf-themed ad, with US Ryder Cup star Phil Mickelson. But can they pull it off? Golfers from Tiger Woods to Rory McIlroy have all had their bad ad moments. Phil’s playing a Workday caddie.

Niftily done and makes its point about Workday well: actually looks quite useful.

MAA creative scale: 8.

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215 McCann featured golf Workday

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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