Victoria Beckham and London Fashion Week hit Piccadilly

Is this Victoria Beckham as you’ve never seen her before?

The fashion designer is making her debut at London Fashion Week, her tenth year in the fashion business, celebrated with these striking images by photographer Juergen Teller on London’s iconic Piccadilly Lights, owned by property company Landsec and operated by Ocean Outdoor.

Ocean CEO Tim Bleakley says: “This is a huge occasion for British fashion and a splendid coup for digital out of home. It’s the first time Victoria Beckham has ventured into outdoor advertising on such a scale, and the first time the new dynamic technical capabilities of the iconic Piccadilly Lights will be used as part of London Fashion Week.”

Chris Dehaney, head of brand partnerships, Piccadilly Lights at Landsec says: “At Landsec we’ve had the privilege of celebrating so many iconic moments at Piccadilly Lights – and this is certainly one of them. Almost one year on since we launched our new digitally-advanced screen, we are thrilled to be celebrating our first ever live stream with Victoria Beckham in what will be an exciting showcase of fashion, digital technology and a brilliant brand moment.”

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