Ogilvy UK group CCO Ema de la Fosse (below) is the latest in a series of exits from Ogilvy, not just on this side of the Atlantic as it’s been losing people like topsy in the US too. Maybe its Ogilvy 2.0 rebranding is about replacing people with AI.
De la Fosse is joining her old boss Anette King, who’s now Publicis’ UK country manager. King promoted her from ECD of Ogilvy One when she was running Ogilvy Group. It seems that de la Fosse is going to Digitas, whose role in the ever-changing world of Publicis isn’t entirely clear either.
She follows former CEO of Ogilvy & Mather (which no longer exists in the UK) Charlie Rudd and chief production officer Clare Donald (who’s joining part of MDC) out of Ogilvy’s swish new South Bank London HQ.
The departures seem to be the result of a restructuring by new Ogilvy group CEO Michael Frohlich, mirroring its doings in the US.
Ogilvy, one of the cornerstones of WPP, used to be like a holding company in its own right with most disciplines covered by its array of specialist companies. Now it seemingly isn’t but we wait to see what the new, flatter structure produces and who, apart from Frohlich, is in charge of it.