Three somehow seems more fun than other phone networks. It has the advantage that Kevin Bacon is elsewhere -EE – and doesn’t have to try to make another famous actor loveable, as Vodafone does with Martin Freeman.
Wieden+Kennedy is in charge of fun in the UK but it’s Boys and Girls in Ireland with this lively spot featuring FaceTime, niftily directed by Sweetshop’s Martin Albiston.
Good to see a phone ad that doesn’t labour data and’s angst-free.
MAA creative scale: 7.
