More football, where would creative agencies be without football?
Video game FIFA 19 is launching its new iteration courtesy of adam&eveDDB and this one certainly isn’t out of the agency’s song book. It fact it’s verging on the excitable.
So we have a cast of famous footballers inhabited by gamers, who are better at it than they are. Including Neymar (mercifully not bursting into tears) and Ronaldo showing he can also grill a burger. Nice to have a second option when the years catch up with you.
It’s a bit like two ads in one but gets a second wind in the second half.
MAA creative scale: 7.