Adam&eveDDB gives FIFA 19 both barrels

More football, where would creative agencies be without football?

Video game FIFA 19 is launching its new iteration courtesy of adam&eveDDB and this one certainly isn’t out of the agency’s song book. It fact it’s verging on the excitable.

So we have a cast of famous footballers inhabited by gamers, who are better at it than they are. Including Neymar (mercifully not bursting into tears) and Ronaldo showing he can also grill a burger. Nice to have a second option when the years catch up with you.

It’s a bit like two ads in one but gets a second wind in the second half.

MAA creative scale: 7.

You May Also Like

adam&eve/ddb featured FIFA 19 football

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
0 Shares
Share
Tweet
+1
Share