You can now watch BT Sport from your phone on TV, for a tenner a month, if you’re on EE which BT also owns.
If you’re already paying for both services (and EE seems to get worse) why should you have to cough up more money to move it around the house?
Anyway EE and agency Saatchi & Saatchi have dusted off long-serving brand spokesman Kevin Bacon (does he still make films?) for the purpose and teamed him with another blast from the past, TV cook Delia Smith.
Delia is now an investor in Norwich City, where she tends to liven up home matches with bizarre encouragements from the directors’ box. Like “where are you?” to the quiescent supporters.
How anyone persuaded themselves that this was remotely persuasive must remain a mystery.
Bacon’s time is surely up while Delia should be despatched back to the fens.
MAA creative scale: 3