The gambling industry is doing its damndest to top up the coffers of the creative industry – some might see such ads as an infestation – and BBH Sport, after a gruelling time with Labrokes, is at least trying to produce something classy for bwin.
This new one’s for bwin casino, taking us into James Bond territory with a twist.
Mercifully there isn’t a Sky Sports presenter in sight (they’re all dropping their trousers for Sky Bet).
MAA creative scale: 7.
