BBH tries to up the creative stakes for bwin casino

The gambling industry is doing its damndest to top up the coffers of the creative industry – some might see such ads as an infestation – and BBH Sport, after a gruelling time with Labrokes, is at least trying to produce something classy for bwin.

This new one’s for bwin casino, taking us into James Bond territory with a twist.

Mercifully there isn’t a Sky Sports presenter in sight (they’re all dropping their trousers for Sky Bet).

MAA creative scale: 7.

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BBH sport bwin featured gambling ads

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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