Publicis Media has completed its deal to take 212,000 sq ft of office space in the BBC’s refurbed HQ at White City in west London, the biggest office letting in the UK so far this year.The new building will house all Publicis Media’s brands: Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics.
Other tenants include BBC Worldwide and The White Company. There’s also a new branch of posh members’ club Soho House.
Although not quite as vast and all-encompassing as Omnicom’s Southwark development (which houses most of its operations excluding adam&eveDDB) it’s still a sign of the way that disparate agency groups are coming together, although maybe slightly surprising that media agencies (or is one media agency?) still employ enough people to fill such a vast space.
So not quite Publicis boss Arthur Sadoun’s fabled ‘Power of One.’ Not yet anyway.