HP’s Edge tries to make data sexy in new Joe Wright film

Can you make the dreaded data sexy?

Hewlett Packard Enterprise is launching data-based business product Edge Computing and trying to do just that with a new online and social film by acclaimed director Joe Wright of Sibling Rivalry.

Wright says: “I think the film is a great example of how Sibling can take a subject that some may initially see as cerebral and factual, and creating a dynamic visual narrative that feels inspired, exciting and intimate.”

HPE – The Edge DC from Sibling Rivalry Studio on Vimeo.

Still not entirely convinced but it’s a noble effort from Wright.

MAA creative scale: 7.

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