Can you make the dreaded data sexy?
Hewlett Packard Enterprise is launching data-based business product Edge Computing and trying to do just that with a new online and social film by acclaimed director Joe Wright of Sibling Rivalry.
Wright says: “I think the film is a great example of how Sibling can take a subject that some may initially see as cerebral and factual, and creating a dynamic visual narrative that feels inspired, exciting and intimate.”
Still not entirely convinced but it’s a noble effort from Wright.
MAA creative scale: 7.