R3: agency groups continue to lose ground in mergers and acquisitions race

Marketing consultancy R3 Worldwide has produced its latest update to April of global marcoms M&A and it’s the consultancies paying the big money (and private equity outfit Ocelot for the UK’s Ocean Outdoor) with Dentsu the most active agency acquirer.

R3 principal Greg Paull says: “The fragmentation of the industry continues this month, with more fresh players entering, diluting the influence of the holding groups.

WPP, it should be noted, brings up the rear with four small deals. A sign that the holding companies are running out of a gas/money or just that they’ve bought so many companies over the past decade or so that it’s more a matter of digesting them?

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