Ford’s new Born To Roll has everything but a brain

Ford is clearly targeting women with its new US campaign Born To Roll and agency, WPP’s GTB presumably, is clearly determined to pull out all the energy stops.

But what on earth does it signify? Escape the kitchen by flying a plane/driving a new Ford SUV?

Brainless.

MAA creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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