If your old man left you just a “connected” suitcase when departing this mortal coil – after a life of un-familial globetrotting – you might be a bit miffed. Good riddance might cover it.
Not so for the hero of this new campaign for Delsey’s clever luggage from ever-ingenious Paris agency Buzzman, who sets off in search of said suitcase and, perhaps, himself.
There’s a tradition of sentimental animated Euro ads, like the Spanish lottery winner a while back. Some of them win big at awards.
This could join them.
MAA creative scale: 9.