Buzzman unveils animated awards contender for Delsey

If your old man left you just a “connected” suitcase when departing this mortal coil – after a life of un-familial globetrotting – you might be a bit miffed. Good riddance might cover it.

Not so for the hero of this new campaign for Delsey’s clever luggage from ever-ingenious Paris agency Buzzman, who sets off in search of said suitcase and, perhaps, himself.

There’s a tradition of sentimental animated Euro ads, like the Spanish lottery winner a while back. Some of them win big at awards.

This could join them.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.