Ladbrokes Coral Group has appointed Alpha Century as its lead advertising agency on Coral following a three-way competitive pitch.
Alpha Century has been tasked with creating a new brand campaign help bookmaker Coral stand out in a ferociously crowded market. Coral has 1600 shops across the UK as well as a fast-growing online presence. The new campaign will run across TV, print, digital and in-store.
Ladbrokes Coral marketing director Alexis Zamboglou says: “Alpha Century impressed us with their energy and ambition for the Coral brand as well as their understanding of the work that needs to be done to continue to grow the brand’s omni-channel presence. We look forward to launching the new campaign later this year.”.
Alpha Century CEO Hugo Feiller says: “We are very excited to be working with Coral who have shown a real passion to create standout in a very competitive market.”