Pay attention at the back – it’s Mr Rooney’s maths lesson

Y&R is back for the UK Premier League’s Primary Stars education programme, now involving 15,000 primary schools as well as various online and home learning activities.

So it’s signed up some unlikely volunteer teachers including Wayne Rooney, Theo Walcott and Davy Klaassen from Everton. Poor Klaassen, a Dutch international, has spent so little time on the pitch for Everton this season that the kids probably wonder who he is. But he seems a good sport.

Other clubs featured in the campaign include Stoke City with Peter Crouch and Newcastle with manager Rafa Benitez.

Premier League MD Richard Masters says: “We are proud of the impact Premier League Primary Stars has had during its first year and this campaign highlights the positive role our clubs and their players have in inspiring children to learn.

“We hope this campaign will engage parents as well as teachers and result in more primary schoolchildren benefitting from the programme.”

Y&R deputy ECD Jim Bolton says: “The Premier League is renowned internationally for its entertainment and drama but we wanted to shine a spotlight on the work they do away from the pitch, how they are using the power of the Premier League to inspire a generation of primary school children.”

Nicely done.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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