It isn’t a bad idea to zag when everyone else is zigging and French agency HumanSeven has set up its own content lab (doesn’t everyone the days?) in which people drop everything else to think great thoughts. Unusual in the era of speedy everything.
This is for the Citroen C3 although there’s no conventional branding.
So what do you do when you want to cross a gorge and there’s no bridge? Send for a Gallic Bear Grylls of course.
Intriguing and makes the car look good too.
MAA creative scale: 7.