London indie Recipe wins Fuller’s ad account

London indie agency Recipe has won the Fuller’s pubs account, majoring on social and digital. Brands include London Pride, Frontier and Cornish Orchards. The first campaign is due to launch in the second quarter of 2018. The business moves from The Corner after a three-way pitch.

Fuller’s marketing director Jane Jones says: “We are delighted to welcome Recipe on board. Their passion for and understanding of the brand really stood out to us and we’re incredibly excited to start working with them on our campaigns over the coming months.”

Recipe creative founder Dan Jacobs says: said: “We were born in Chiswick (Fuller’s home) and this was the one we always dreamed of winning. It’s testament to how the agency has matured and the success we’ve had, that we’re in a position to win such an incredible account today.”

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