Herezie arms Venus de Milo for Handicap International

100 million people around the world are waiting for prosthetic limbs so charity Handicap International is raising money to develop 3D printing for prosthesis to revolutionise the supply of such limbs. Paris agency Herezie has produced a campaign – #BodyCantWait – providing them for famous statues with missing bits.

And who needs two more than Venus de Milo in the Louvre?

Herezie Group ECD Baptiste Clinet says: “With #BodyCantWait, a simple iconic use of outdoor becomes a worldwide story that raises awareness for an important cause.”

Here’s how they did it. Careful you don’t drop them though.

Should win an award or three.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.