Droga5 tries new spin on ‘interesting’ for Dos Equis

Dos Equis has sidelined its ‘most interesting man in the world’ character as it moves from long time agency Havas to Droga5, although he’ll likely be back.

Instead D5 has tried development of the original with ‘keep it interesante,’ also an echo of Bud Light’s ‘dilly dilly’ school of promotion, hoping a catch phrase will catch on.

Here’s a 30-second tour around the world and the brand.

And a 15.

The 30’s a bit of a jumble (although that may be the point) while the 15 is a little wonder.

MAA creative scales: 5 and 8.

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