BBC 3’s Perfect Day follows in distinguished footsteps

BBC 3, like BBC 4 and Radio 6, is one of the BBC’s better ideas although it’s now consigned to online only after it, and its fellow good ideas, narrowly escaped extinction in a particularly bone-headed review a few years ago.

BBC Creative is also a fairly new entity, presumably intended to rival Channel 4’s 4Creative. Here’s ‘Life with no filters’ for the yoof/alternative channel.

Perfect Day, of course, also figured in the Beeb’s most famous promo effort, from Leagas Delaney over 20 years ago.

Recognise them all? Would make a good pub quiz question.

The new one? Creditable.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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