Air New Zealand plugs safety by way of Antarctica

The last thing you need when you’re you’re freezing your butt off in snowy London (on the first day of “meteorological” Spring) is a guided tour of bloody Antarctica.

But Air New Zealand is unkindly offering us the “world’s coolest safety video,” starring Adrian Grenier and highlighting the airline’s work to conserve that snowy continent.

Airline safety videos have become a sub-genre of advertising with ANZ in the lead.

But what if you’re a frequent flyer and get rather fed up with them? Guess you ignore them, like you did the old-style (in this case) flight attindint.

Gets the balance spot on.

MAA creative scale: 7.

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