MullenLowe scores for British Heart Foundation and takes one for Zoopla poster

The British Heart Foundation charity has a history of decent advertising – notably Grey’s series featuring “hard man” Vinnie Jones telling us what to do when a heart misfires – so new agency MullenLowe has a job to do.

So here we go with some successful examples of heart-related treatment thanking donors.

Ticks all the boxes – loudly.

MAA creative scale: 7.5.

I see that MullenLowe client Zoopla has caused one of those Twitter storms with its spin on #MeToo for property search website Zoopla, featuring its hermit crabs. “Repulsive hijacking” said one complainant.

Best tube poster I’ve seen for ages.