Ex-Anomaly MD Lawson for FCB Inferno, Biscard adds to Ogilvy Paris digital

FCB Inferno has hired former Anomaly MD Richard Lawson as its new managing director, replacing Sharon Jiggins who moves to EVP client services looking after its government clients including Sport England and the Home Office.

Lawson’s last role was at Aegis at media agency Carat and creative agency Mcgarrybowen. Before that he spent 13 years at BBH London.

Lawson (left) says: “Legacy, creativity, social purpose and the restlessness of the ‘Never Finished‘ philosophy – FCB Inferno ticks so many boxes for me and I am excited to be getting involved at such an exciting time for the agency.”

FCB, which has had a good run in London over the past three or so years, is bringing in an experienced suit. Across the Channel Ogilvy Paris has hired former DigitasLbi deputy general manager Serge Biscard as managing director – head of engagement & performance marketing as it boosts its consultancy operation (or maybe “practice” as we’re invited to call it these days) to encompass digital transformation and ecommerce.

Biscard (left) says: “I am looking forward to bringing to Ogilvy Paris my experience in the digital transformation of brands and the management of complex digital projects and talent.”

Two different appointments but one common trend: flipping from media to creative and back again, increasingly common these days as agencies realise they have to do more things and offer them in one place.

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