Death of a monarch is no business of brands

I see that The Drum is running a piece musing on “how marketers should react” to the death of Elizabeth 11 (she isn’t dead by the way), following a piece in the Guardian about the possible public reaction to such an event. A reigning monarch hasn’t died in the UK for 66 years although we did, of course, have the death of Diana, Princess of Wales (below).

This is surely peculiarly tasteless.

Yes there’ll be Buckingham Palace flunkeys and civil servants preparing contingency plans left, right and centre but marketers and their worryingly autonomous brands? They should show a bit of respect and that’s it. What’s it got to do with them anyway?

Anyway the old girl is hale and hearty as far as we can see.

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