Independent out of home specialist agency Talon is expanding in the US with the opening of a New York office. Talon handles out of home media for several of the UK’s leading advertising brands through Omnicom Media Group UK agencies and also works with other agencies including AMS Media Group, JAA, Goodstuff, Ptarmigan Media and Republic of Media.
The new agency, a joint venture with Holt Media Companies, will be run by MD Irina Zeltser with support from Talon co-founder James Copley and director Ruth Schinn. Zeltser joins Talon from OOH agency Project X (PJX). Schinn has had a lengthy career in the US market in senior positions at Dentsu Aegis’ Posterscope and WPP’s Kinetic.
Zeltzer says: “This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole, We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients.”
Holt Media Companies CEO Patrick Martucci says: “We are very pleased to help drive value in the US for Talon. We are extremely selective with whom we align our interests, and have great admiration for the Talon brand, its business ethos and its leadership.”
Over the past five years Talon has established itself as one of the leading OOH agencies in the UK, generating award-winning work for brands including Google, Disney, Sony Pictures and McDonald’s.