Ambitious digital agency Feed hires Bennett-Day as first CCO

Digital agency Feed has appointed former Havas Helia ECD and global digital creative director for Dove Steven Bennett-Day (left) as its first CCO.

Feed, based in London’s Shoreditch also has offices in Berlin, Madrid, San Francisco and Manchester and is planning to open a further outpost this year. It employs 200 staff on a turnover of £13m and clients include eBay, Virgin, PayPal and Gumtree.

Feed global CEO Matt Lynch says: “Steven is one of advertising’s leading creative minds, his understanding of the symbiosis of creativity and technology is unparalleled. Feed turns digital strategy into market-defining platforms and services, and Steven will ensure creativity and innovation will be fundamental to our growth. He will be a powerful new addition to our frontline management.”

Bennett-Day says: “Technology is changing the future of the communications industry daily. Old establishment networks see this future as a problem to solve, and are struggling to cope with the revolution in creativity needed. Feed has a digital and technology DNA, and bringing a culture of ideas to an agency that sees creativity and technology as an opportunity is going to get us, and our clients, to the future first.”

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