Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car).
Toyota brand awareness manager Emma Lane says: “We love this campaign – it’s colourful, vibrant and the expressive nature of each of the four artists’ work beautifully captures the playful spirit behind Aygo.”
Running footage it ain’t.
The&Partnership won all Toyota’s European business, including media, at the tail end of 2016. Would it, though, produce a creative spark?
Answer seems to be yes,
MAa creative scale: 8.