Life in an in-house agency is supposed to be boring but you suspect the Specsavers crew have more fun than most, certainly more fun than most multi-client agencies. Could be something to do with a good campaign idea and sticking with it.
Now the optical chain team has invented a new character – hapless paparazzi Jason Shutter – who, um, can’t see that well.
Spot on.
MAA creative scale: 7.
