Specsavers keeps focus with new paparazzi Jason Shutter

Life in an in-house agency is supposed to be boring but you suspect the Specsavers crew have more fun than most, certainly more fun than most multi-client agencies. Could be something to do with a good campaign idea and sticking with it.

Now the optical chain team has invented a new character – hapless paparazzi Jason Shutter – who, um, can’t see that well.

Spot on.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.