Harbour, the agency collective formed by Red Brick Road founder Paul Hammersley, has won its first account, Mum & You, a direct to consumer range of baby and mums’ products.
Initially the account will be managed by a team drawn from Harbour member agencies Hope & Glory (consumer brand PR) and Digital Natives (social and content).
Mum & You was founded by Rajiv Chandra, formerly SVP and global category officer of consumer products giant Reckitt-Benckiser and Natasha Kaplinsky, a well-known journalist and news anchor. M&Y’s purpose is to ensure the wellbeing of children through the empowerment of their mums. It is a company run by with a range of products designed and developed by mothers including nappies, wipes and changing bags. There is also an imminent launch of a bath and skincare range.
Harbour, launched in late 2017, is a collective of 11 independent, specialist and discrete agencies who work together to service clients and produce campaigns. The collective offers clients access to breadth and depth of capability and integration in approach, planning and execution.
Founder Hammersley says: ‘Mum & You is a perfect client for Harbour as we have both set out to challenge the status quo in our respective businesses; we are very excited to work with Rajiv and Natasha.”
Mum & You CEO Chandra says: “Having access to the range and quality of talent that exists within Harbour without the prohibitive expense and legacy structures of the big agency groups, many of whom I have worked with, is exactly what businesses like ours need’.