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Bet there was a fight at DDB Paris when this brief came in for Médecins du Monde (Doctors of the World).
Taking medical care to these places may be an arduous and sometimes dangerous business but it’s a wonderful opportunity to demonstrate your film-making credentials, without a client muttering about digital transformation and touch points in the background.
And DDB delivers with a nice note of defiance.
MAA creative scale: 8.
