Cranberries remembered in Renault ad

Not the most fitting tribute perhaps to Cranberries singer Dolores O’Riordan, who sadly died this week, but this Renault Clio spot does demonstrate just how influential the Irish band was in the US and around the world.

As recently as 2010 the Cranberries 1994 track Zombie was picked for a Publicis ad, which ran in multiple countries and tells the funny story of a boy meeting his girlfriend’s father in unfortunate circumstances.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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