BBH hits the right note for Audi’s new RS4

Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way.

One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, putting BMW and Mercedes in the shade.

Here’s an interesting spin on vroom, vroom for the new Audi RS4 Avant, showing the beast at rest after a turn around the track.

Cool and confident.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.