BBH finds a clear purpose for Trainline

Trainline is trumpeting a new “brand platform” – ‘Wonderfully predictable,’ in essence taking the angst out of train travel, in a new international campaign from BBH.

So we have an angsty chase scene, set in Kiev’s central station (which has no doubt seen a few of them), resolved by a sensible Trainline-savvy lady. Didn’t know they went to Didcot from there though.

Where is Didcot by the way? It seems to be one of those places that was invented back in the day by British Rail, one of those mysterious Parkway stations.

Very BBH, clear thinking and nice execution.

MAA creative scale: 8.

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